Last week our new neighbours Chocolate PR recently hosted a very successful PR Workshop.

They came back with a couple of boxes full of Fanny's Cupcakes.

Now I'm not much of a cake fan but 'sweet lord' the cup cakes we tried out were out of this world gorgeous!!

I'm in love with the Purple Cow!

Anyone who has spoken with me at length will know how much I love Seth Godin's 'Purple Cow' book. It's all about standing out from the crowd and daring to be different.

It's hard work to gain favourable opinion from the paying public and to build that all important 'Brand Loyalty' so is it any wonder some brands look for short cuts?

Attaching a famous personality to your brand is a short cut to public approval.

You know you are doing well when you start to make people nervous.

The internet has certainly changed the world we live in - particularly when you rely on advertising revenue to survive.

Still wondering if making a substantial investment in the internet is for you? By 'substantial' I mean a web site that you treat like a business with budget invested in customer research, getting found, updates, etc.

Hell hath no fury than a pie fan scorned.

I'm sure you all have a friend or colleague whose job it seems to be to scour the internet looking for interesting offers to forward to you.

We are working with a new client that manufactures tools. Within the hand tool market they are, comparatively speaking, a tiny company. In my early discussions with our client they didn't want to spend money on a brand as they saw the process as being "too expensive".

As part of the project we conducted some customer research to see what the paying public thought of the tools.

Cavemen had the right idea about acquiring new business.

Way back in time, around the stone age, some bright young thing went after a wooly mammoth with a newfangled contraption called a spear.

Up to that point in time your average caveman was content with pounding his prey with rocks and sticks but clever caveman decided a sharp point at the end of a long stick was more effective at getting through the leathery hide of a savage beast.

My desk is wrist deep in other peoples business cards. I see so many of them, some good, some bad but very few 'clever'. We've been scouring the internet for some ideas for great business cards. Hopefully it might provide you with some great ideas to make your business card get noticed...

Want to see the next two 'big things' for us media types to play around with?

Big thing number one: Moving images in magazines.

Earlier this year my parents (by which I mean my Mum because my Dad gets no say in these matters) were considering putting a gas fire in their living room to replace the coal fire.

My Mum said she wanted "the kind with a door on that looked like a coal fire but didn't require the maintenance of a coal fire".