I'm in love with the Purple Cow!
Anyone who has spoken with me at length will know how much I love Seth Godin's 'Purple Cow' book. It's all about standing out from the crowd and daring to be different.
Seth has just released a free e-Book called 'What Matters Now' which covers a broad span of topics in bite sized chunks.
If you want something to quickly skim through in your lunch break that gives you a bit of enthusiasm to 'do something special' then download it from here:
http://sethgodin.typepad.com/seths_blog/2009/12/what-matters-now-get-the-free-ebook.html
You might also want to check out his blog: http://sethgodin.typepad.com
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