Shoe retailers Barratts have increased their email conversion rates with sales from emails accounting now for 10% of the companies online sales. So how have they done it?

A recent study has found that brands that create 'desire' in the mindset of the consumer are beginning to outperform the more traditional brands.

So which brands are doing it the best?

When Facebook intern Paul Butler told people he was busy plotting the relationships between 500 million people to present them visually on a chart, most people looked at their watches, made their excuses and left the room.

However, the people who decided to stay were in for a real treat.

You know what your web site looks like, but have you ever wondered what it sounds like? No? Neither had we until we discovered this funny little site.

Attention spans aren't what they used to be. Some of you won't even get past the end of this sentence.

Intellectual heavyweight Nicholas Carr has just released his thoughts on the matter in his new book The Shallows - what the internet is doing to our brains.

Google has done it again. If you use any form of Social Media in your marketing mix you really must read this article.

Here is an exclusive screen shot of the new Twitter interface and I have to say - I for one love the new improvements.

In marketing the 'feel good' factor is always mentioned in meetings, but can it be measured?

Well, it's starting to be. Mappiness is a social experiment to measure the happiness of the UK at any given moment - and you can join in right now.

As the old adage goes, never work with children or dogs. Thankfully masters of the viral video 'OK Go' chose to ignore it (at least the bit about dogs).

I hope you enjoy it, we did.

Photoshop is an incredible 20 years old (where did the time go!). It's become the 'must have' piece of software for the creative industry. But what was life like before Photoshop?

Every-so-often you find yourself in a meeting with someone pouring out a steady stream of jargon laced gibberish.
At last, someone has created a fantastic web site to unscramble the scrambled.

Brazilian Ad Agency Moma Moma have recently created these fantastic vintage adverts for Facebook, Skype, YouTube and Twitter.

It's a well known saying that 'there is no such thing as a free meal'. The recent surge in the utilisation of Social Media by marketeers is largely down to the fact it is free.

But free seems to be coming at a price.

Happy 1st Birthday to the gang at Young for completing a whole year of dispensing fascinating information using nothing more than a pen.

If you haven't heard about them yet, here is a link to their 1st Birthday promo video.

Facebook have just announced plans to let their Open Graph search engine begin to draw in content from outside of Facebook.

For a while now there has been speculation that Facebook is trying to produce a 'Social Semantic Search Engine' to serve up search results based on user information rather than 'html content' as google does.

England might not have done very well at the 2010 World Cup but one of our creative team didn't do too badly.

Scooping 2nd and 4th place in the office sweep stake wasn't enough for our Claire. Fighting off fierce competition she also won first prize of a flat screen HDTV in a competition held by AB Wellan - one of our favourite suppliers.

I'm a huge fan of Orange. I love it as a colour, I love it as a drink and I love it as a mobile phone provider.

For me, Orange get it right so often.

...you need to think like a Starfish.
Starfish have been around for quite some time now and they know a thing or two. In fact, they know a thing or five.

...this is a fantastic little site for anyone interested in politics.

As the long awaited general election draws nearer, our conversations in and around the office have naturally turned to politics.