If you are responsible for bringing in new business for your company you probably got a momentary sense of relief when you read the headline for this article, probably followed straight after by the rational side of your brain shouting something like "Yeah right - now get back on the phone and start cold calling again"....
Brazilian Ad Agency Moma Moma have recently created these fantastic vintage adverts for Facebook, Skype, YouTube and Twitter.
"I know how my product is being used!" I hear you cry. But do you really? Let's look at a dying product. The pen.
The 'feel good factor' is often talked about in marketing, but can it be measured?
How to increase your sales by 10 per cent by doing what you already do...
Last week our new neighbours Chocolate PR recently hosted a very successful PR Workshop.
They came back with a couple of boxes full of Fanny's Cupcakes.
Now I'm not much of a cake fan but 'sweet lord' the cup cakes we tried out were out of this world gorgeous!!
I'm in love with the Purple Cow!
Anyone who has spoken with me at length will know how much I love Seth Godin's 'Purple Cow' book. It's all about standing out from the crowd and daring to be different.
It's hard work to gain favourable opinion from the paying public and to build that all important 'Brand Loyalty' so is it any wonder some brands look for short cuts?
Attaching a famous personality to your brand is a short cut to public approval.
You know you are doing well when you start to make people nervous.
The internet has certainly changed the world we live in - particularly when you rely on advertising revenue to survive.