If you are responsible for bringing in new business for your company you probably got a momentary sense of relief when you read the headline for this article, probably followed straight after by the rational side of your brain shouting something like "Yeah right - now get back on the phone and start cold calling again"....
Brazilian Ad Agency Moma Moma have recently created these fantastic vintage adverts for Facebook, Skype, YouTube and Twitter.
"I know how my product is being used!" I hear you cry. But do you really? Let's look at a dying product. The pen.
The 'feel good factor' is often talked about in marketing, but can it be measured?
How to increase your sales by 10 per cent by doing what you already do...
Cavemen had the right idea about acquiring new business.
Way back in time, around the stone age, some bright young thing went after a wooly mammoth with a newfangled contraption called a spear.
Up to that point in time your average caveman was content with pounding his prey with rocks and sticks but clever caveman decided a sharp point at the end of a long stick was more effective at getting through the leathery hide of a savage beast.
My desk is wrist deep in other peoples business cards. I see so many of them, some good, some bad but very few 'clever'. We've been scouring the internet for some ideas for great business cards. Hopefully it might provide you with some great ideas to make your business card get noticed...
Want to see the next two 'big things' for us media types to play around with?
Big thing number one: Moving images in magazines.
Earlier this year my parents (by which I mean my Mum because my Dad gets no say in these matters) were considering putting a gas fire in their living room to replace the coal fire.
My Mum said she wanted "the kind with a door on that looked like a coal fire but didn't require the maintenance of a coal fire".