Barratts put the right foot forward when e-marketing.

Shoe retailers Barratts have increased their email conversion rates with sales from emails accounting now for 10% of the companies online sales. So how have they done it?

Is Desire What We Crave?

A recent study has found that brands that create 'desire' in the mindset of the consumer are beginning to outperform the more traditional brands.

So which brands are doing it the best?

Who says data analysis is dull?

When Facebook intern Paul Butler told people he was busy plotting the relationships between 500 million people to present them visually on a chart, most people looked at their watches, made their excuses and left the room.

However, the people who decided to stay were in for a real treat.

How does your web site sound?

You know what your web site looks like, but have you ever wondered what it sounds like? No? Neither had we until we discovered this funny little site.

The internet makes you stupid...

Attention spans aren't what they used to be. Some of you won't even get past the end of this sentence.

Intellectual heavyweight Nicholas Carr has just released his thoughts on the matter in his new book The Shallows - what the internet is doing to our brains.