It's hard work to gain favourable opinion from the paying public and to build that all important 'Brand Loyalty' so is it any wonder some brands look for short cuts?

Attaching a famous personality to your brand is a short cut to public approval.

You know you are doing well when you start to make people nervous.

The internet has certainly changed the world we live in - particularly when you rely on advertising revenue to survive.

Still wondering if making a substantial investment in the internet is for you? By 'substantial' I mean a web site that you treat like a business with budget invested in customer research, getting found, updates, etc.

Hell hath no fury than a pie fan scorned.

I'm sure you all have a friend or colleague whose job it seems to be to scour the internet looking for interesting offers to forward to you.

We are working with a new client that manufactures tools. Within the hand tool market they are, comparatively speaking, a tiny company. In my early discussions with our client they didn't want to spend money on a brand as they saw the process as being "too expensive".

As part of the project we conducted some customer research to see what the paying public thought of the tools.