If you are responsible for bringing in new business for your company you probably got a momentary sense of relief when you read the headline for this article, probably followed straight after by the rational side of your brain shouting something like "Yeah right - now get back on the phone and start cold calling again"....
Brazilian Ad Agency Moma Moma have recently created these fantastic vintage adverts for Facebook, Skype, YouTube and Twitter.
"I know how my product is being used!" I hear you cry. But do you really? Let's look at a dying product. The pen.
The 'feel good factor' is often talked about in marketing, but can it be measured?
How to increase your sales by 10 per cent by doing what you already do...
Shoe retailers Barratts have increased their email conversion rates with sales from emails accounting now for 10% of the companies online sales. So how have they done it?
A recent study has found that brands that create 'desire' in the mindset of the consumer are beginning to outperform the more traditional brands.
So which brands are doing it the best?