Still wondering if making a substantial investment in the internet is for you? By 'substantial' I mean a web site that you treat like a business with budget invested in customer research, getting found, updates, etc.

Hell hath no fury than a pie fan scorned.

I'm sure you all have a friend or colleague whose job it seems to be to scour the internet looking for interesting offers to forward to you.

We are working with a new client that manufactures tools. Within the hand tool market they are, comparatively speaking, a tiny company. In my early discussions with our client they didn't want to spend money on a brand as they saw the process as being "too expensive".

As part of the project we conducted some customer research to see what the paying public thought of the tools.

Cavemen had the right idea about acquiring new business.

Way back in time, around the stone age, some bright young thing went after a wooly mammoth with a newfangled contraption called a spear.

Up to that point in time your average caveman was content with pounding his prey with rocks and sticks but clever caveman decided a sharp point at the end of a long stick was more effective at getting through the leathery hide of a savage beast.

My desk is wrist deep in other peoples business cards. I see so many of them, some good, some bad but very few 'clever'. We've been scouring the internet for some ideas for great business cards. Hopefully it might provide you with some great ideas to make your business card get noticed...